Multilingual Web Marketing

The internet has spread so far into people’s lives all across the world that they now expect to find web sites, social media, email marketing etc. in their own languages. Succesful multilingual web marketing means recognising the differences in internet and language use across the world and leveraging them to reach your target customers.

The global internet perfectly reflects life in all its diversity. For a start, people now search primarily in their own languages, not in English. Their online behaviour is influenced by many local factors, just as it is in the offline world.  For example, in Belgium, French speakers prefer to search using google.fr rather than google.be because it contains fewer Flemish results.

Multilingual web sites can be used to sell online, to build brands, or act simply as information sites. Either way, if they need to be found in local search engines they have to be properly optimised for each language.

Open Globe provides a range of multilingual web marketing services to new and existing exporters to help them succeed in export markets.

Multilingual SEO

Optimising the pages of a web site so that they rank in local search engines for popular local search terms. More on multilingual SEO

Multilingual pay per click PPC

We create PPC campaigns targeted at your target market in the language of that market. More on multilingual pay per click

Web site localisation

Advise and research on all the aspects of preparing your web site for use by people in another country – measurements, forms, payment, type of content – to make the site effective these things have to taken into account. More on web site localisation here

Multilingual email campaigns

Sending email in different languages presents many challenges. Good data preparation is key to getting this complicated task completed without errors. More on multilingual email campaigns here

Export Market Research

The decision over which country to enter with your product or e-commerce site involves traditional market research, but also online market research to how much key phrase demand and competition is there. More on export market research …

International Partners

Your distribution strategy is probably the most important decision you will make when you export. To support online operations adequately do you opt for a local partner, a sales office, agent or sell direct?  More on international partners…

Language Tools

Affordable on-demand telephone interpreting and on-demand email translation are services that new technology has enabled in recent years. They can open doors for SMEs growing into international markets.  More about language tools…

Export training

We run training courses through Chambers of Commerce and other government organisations and can make these available to companies internally:  Selecting and Managing Overseas Partners, and International Web Marketing. Learn more here.