International Partnerships
Your distribution strategy is probably the most important decision you will make when you export. Not least among the questions you need to ask is whether your company can support your chosen distribution channel adequately. Do you have the internal resources to support the sales, marketing and technical efforts of your overseas distributors and agents? Can you sell in your export markets in the same way as you do in the UK, or will you need to consider other routes to market like strategic alliances or licensing?
Open Globe can help you to make the decision relating to type of partner you need and how you will support them. We can also undertake the following:-
- Overseas partner search, vetting and selection
- Evaluation of your existing distribution strategy and partner network
- Design of channel marketing programes and accreditation schemes.
- Channel sales development (pricing policy, discounts, rebates, marketing co-op, web site policy etc.)
- In-house training on how to motivate and work with distributors and other partners.
- Contracts