Multilingual Email Campaigns

Email newsletters are one of the most effective online marketing tools and therefore your database of customers is a valuable asset, whether you are in a B2C or B2B market. The considerations in email marketing are :-

• getting the emails delivered without getting stuck in firewalls
• getting people to open them
• getting people to click through to your web site and take action.

Achieving this requires mixture of technical, design and copywriting skills.

Sending emails in different languages adds another layer of complexity because content not only has to be translated but the database has to take into account different appellations and link to different resources. Being able to introduce dynamic content into your emails to deliver different content for different countries and language groups can be a very powerful way of motivating your audience to engage with your web site.

We can handle the campaigns  for you or set them up and advise you how to  send and manage them.