Multilingual Pay per Click

Multilingual pay per click (PPC) advertising using Google Adwords or another paid search company is a quick and cost-effective way of generating sales leads in other countries.  Individual countries, languages and even cities can be targeted with multilingual PPC.

Lead Generation

By identifying local search terms and setting up a campaign it is possible to attract traffic to a landing page in the local language which introduces your products and brings them from there to your English web site.

This can be done without the cost translating a whole web site. It works especially well in B2B (business to business) market where your customer is likely to understand some English. It can even be used to just to attract local business partners.

If the enquiry does come back in another language, we have a way of provide a low cost, on-demand email translation tool or you can use a translation tool like Google Translate to get the gist of it.

Low cost demand testing

Before investing in a full localisation of a web site, it can be useful to start with a multilingual pay per click campaign. This can give you confidence in the level of demand in the market concerned and give you a more accurate idea of viable keyphrases to use in your web site. It’s also useful to get some traffic to your site before your web site has been indexed which can take several weeks.

Filling the gaps

In the longer term multilingual PPC can be used to fill the gaps in your Multilingual SEO campaign. If you are not able to get a good ranking for a particular search term you can pay to be visible with the search term with PPC. The only question then remains, how much will you have to pay on average to get a sale, or enquiry or whatever you call to action is?