Web site localisation

When people have arrived on your web site they prefer to see what is familiar to them – it makes it easier for them to buy if they trust your web site and understand what is happenning. So in addition to language localisation, web site localisation takes care of the other factors which will affect buying decisions.

  • Forms – salutations and address format
  • Number format – do they separate 000s with dots or commas?
  • Abbreviations and acronyms – the wrong acronym or abbrevation will be misunderstood
  • Telephone numbers – a UK number is certianly off-putting for a consumer and most business people
  • Currency – will you sell in local currency?
  • Payment options – how will you accept payment? Are there any local payment options you need to consider?
  • Shipping options – what are locally accepted options?
  • Design – cultural factors such as the colours used and the kind of people used in your images
  • Terms and conditions – do your terms and conditions comply with local laws?

Chinese Credit CardIn fact the site has to be evalauted for every aspect of its functionality to make sure it fits local conditions and the way you physically distribute your products or services in the market concerned.

We are able to adapt your web site to local conditions depending on how you intend to support your local market.